In addition to the information described below, VNSNY CHOICE also collects certain health and medical information protected under the Health Insurance Portability and Accountability Act ("HIPAA"). For more information about how VNSNY CHOICE protects, uses and discloses protected health information, and your rights with respect to such information, please refer to the VNSNY CHOICE HIPAA Notice of Privacy Practices available at www.vnsnychoice.org/for-our-members/member-rights/hipaa-privacy-policy.
1. Types of Information Collected
Personally Identifiable Information
Personally identifiable information ("PII") means information that specifically identifies you as an individual, such as your full name, telephone number, email address, postal address or certain account numbers. VNSNY CHOICE may ask you for certain kinds of PII to provide the various services available through the Site, such as enrolling in a VNSNY CHOICE health plan or accessing eligibility or claims information. You do not have to provide us with PII if you do not want to; however, that may limit your ability to use certain functions of the Site or to request certain services or information.
Non-Personally Identifiable Information
VNSNY CHOICE may also collect certain non-personally identifiable information ("Non-PII") from you as you use the Site, such as your Internet Protocol address, your browser type, your operating system, the pages you view on the Site, the pages you view immediately before and after you access the Site and the search terms you enter into the Site.
VNSNY CHOICE may also use "pixel tags" (sometimes called "web beacons" or "clear gifs"), which are tiny graphic images, on the Site. Pixel tags may help VNSNY CHOICE analyze users' online behavior and measure the effectiveness of the Site. Pixel tags and cookies in VNSNY CHOICE's emails may be used to track your interactions with those messages, such as when you receive, open or click a link in an email message from VNSNY CHOICE.
2. Use of Information
VNSNY CHOICE uses the information collected from you when you use the Site for various purposes. These include, without limitation:
- to provide the services you request;
- to process your application as you requested by you;
- to follow up with you regarding your interest and/or use of the VNSNY CHOICE services;
- to keep you informed about the status of your services;
- to identify your preferences so VNSNY CHOICE can notify you of information or products, services and promotions that might be of interest to you;
- to personalize your experience on the Site;
- to improve customer service and your overall experience with VNSNY CHOICE;
- to generate and analyze statistics about your use of the Site;
- to comply with applicable laws, regulations and legal process; and
- to communicate with you by email, postal mail, telephone, text message or other means.
VNSNY CHOICE may also combine or aggregate any of the information it collects through the Site or elsewhere for any of these purposes.
3. Sharing of Information
VNSNY CHOICE does not share, sell or trade with third parties (other than Related Parties and third parties hired by VNSNY CHOICE to help operate the Site or our business) any of your PII or any specific details about you as an individual, except with your consent, as may be needed to operate our business, or as may be required or permitted by law as described below.
VNSNY CHOICE may share PII when legally required, to cooperate with police investigations or other legal proceedings, to protect against misuse/unauthorized use of the Site, to limit VNSNY CHOICE's legal liability or to protect the rights, property or safety of other users or visitors of this Site or the public. VNSNY CHOICE may share PII with outside companies that help bring you the services VNSNY CHOICE offers. VNSNY CHOICE may share PII with any successor company, such as a company that acquires VNSNY CHOICE or its assets, or an affiliate, service provider or other third party to the extent reasonably necessary to proceed with the negotiation or completion of a merger, acquisition or sale of our assets.
In addition, VNSNY CHOICE may share aggregate reports of user demographics, traffic, patterns and other Non-PII with third parties for any reason.
4. Security of Information
VNSNY CHOICE uses reasonable physical, electronic and administrative safeguards to maintain the security of PII it collects, including restricting physical access to our offices and computer servers, as well as employing electronic security systems and password protections that guard against unauthorized access. However, the transmission of data over the Internet cannot be guaranteed to be 100% secure. While VNSNY CHOICE will use reasonable means to protect the security of information you transmit to VNSNY CHOICE, VNSNY CHOICE cannot guarantee that such information will not be intercepted by third parties and VNSNY CHOICE will not be liable for the acts if third parties.
Additionally, please note that email is not encrypted and is not considered to be a secure means of transmitting information, so please do not email VNSNY CHOICE any confidential, financial or sensitive information.
5. Links to Other Websites
The Site may contain links to websites operated by third parties. This does not mean that VNSNY CHOICE endorses these third-party websites.
6. Children and Privacy
The Site is not meant for children and VNSNY CHOICE will not knowingly collect any PII from anyone under the age of 18. By providing
VNSNY CHOICE with PII, you are verifying that you are at least 18 years old. Further, if you became aware that a child under your care has provided us without your consent, please contact us at the contact information listed below.
8. Contact Information
VNSNY CHOICE Compliance Department
1250 Broadway, 11th Floor
New York, N.Y. 10001